Philly HubSpot User Group Blog

How to Create Call-to-Action Images That Convert

[fa icon="calendar'] Mar 21, 2018 3:31:02 PM / by Claire O'Brien posted in marketing, speaker, design, graphic design

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Call To Action Images by DesignWizard

Businesses have been including calls to action in their advertising copy for many decades. Phrases like “Get your copy today!” or “Reserve your spot now!” have been inciting potential customers to act since marketing became an industry. Blogs are no different, and CTAs are often included in their copy. But did you know you can make call to action images? 

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How to Whip Up Click-Worthy Social Media Images in a Flash!

[fa icon="calendar'] Feb 12, 2018 12:25:57 PM / by Claire O'Brien posted in speaker, social media

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Your Guide to Images Your Followers Will Love

Social media was created for the sharing of visual content. Think about it! Since the beginning of online networking sites, social media images have played an integral role in how people connect with one another via the internet.

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Get Fresh Content Ideas with Free Keyword Research Tools

[fa icon="calendar'] Sep 14, 2017 1:09:40 PM / by Martin Weinberg posted in marketing

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Ideas for creating fresh contentAs a good inbound marketer, you’re always looking to create great content that will be a good magnet for your target audience. If your content can somehow address their problems, opportunities, questions and thoughts they had, then you’ll have a good chance of them finding your site in a Google search, and staying around to experience the content.

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5 Tips for Producing Better Instagram Stories

[fa icon="calendar'] Aug 16, 2017 8:54:37 AM / by Erica Nardello posted in Events

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5 Tips to Producing Better Instagram Stories

Since its launch in 2010, Instagram has regularly revealed new features and cutting-edge functionalities to keep users engaged on the visual platform. Seven years and 700 million users later, the challenge for brands lies in understanding and utilizing these nascent features in ways that drive results. This is certainly the case with Instagram Stories, which launched in August 2016 as a competitor to Snapchat’s Stories. “...Instagram’s reputation as the home for your glamour shots has raised the psychological bar for posting a photo there. It’s not unusual for some users to post no more than once a week, or even once a month,” wrote The Verge’s Casey Newton when Instagram Stories debuted. “Meanwhile, Snapchat developed a product that allows users to share frequent, candid snapshots of their days without worrying that they’re spamming friends, or leaving behind a public archive of photos that could come back to haunt them later.” In less than one year, however, Instagram has eclipsed Snapchat’s success with a full one-third more regular Stories users. As of the summer of 2017, Instagram boasts that 250 million people are using Instagram Stories. But how can brands produce engaging pieces of ephemeral content?

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