As a good inbound marketer, you’re always looking to create great content that will be a good magnet for your target audience. If your content can somehow address their problems, opportunities, questions and thoughts they had, then you’ll have a good chance of them finding your site in a Google search, and staying around to experience the content.
Since its launch in 2010, Instagram has regularly revealed new features and cutting-edge functionalities to keep users engaged on the visual platform. Seven years and 700 million users later, the challenge for brands lies in understanding and utilizing these nascent features in ways that drive results. This is certainly the case with Instagram Stories, which launched in August 2016 as a competitor to Snapchat’s Stories. “...Instagram’s reputation as the home for your glamour shots has raised the psychological bar for posting a photo there. It’s not unusual for some users to post no more than once a week, or even once a month,” wrote The Verge’s Casey Newton when Instagram Stories debuted. “Meanwhile, Snapchat developed a product that allows users to share frequent, candid snapshots of their days without worrying that they’re spamming friends, or leaving behind a public archive of photos that could come back to haunt them later.” In less than one year, however, Instagram has eclipsed Snapchat’s success with a full one-third more regular Stories users. As of the summer of 2017, Instagram boasts that 250 million people are using Instagram Stories. But how can brands produce engaging pieces of ephemeral content?
MakeOffices is excited to collaborate with Philly HubSpot User Group for the first time to host the Technology Roundtable event on September 19th! Speaking as personal attendees to past Philly HUG meetups, we’ve gained constructive and insightful digital marketing tips while creating lasting professional and personal connections. We are greatly looking forward to engaging with others in the Philadelphia marketing and tech communities in our space. Why is our space unique?
On May 16, HubSpot released its annual State of Inbound 2017 report, an expansive survey of sales and marketing professional views on inbound and revenue. The 90-page report is significantly shorter than the 128-page report from 2017 but full of insights about Inbound Marketing. Each year the report unearths a few gems that advance our understand of consumer behavior and priorities for sales and marketing, or smarketing, professionals.
Sometimes U Win and Learn
Placing the "U" in Philly HUG by granting you free tickets to The Digital Summit Philadelphia on August 23-24.
Register and attend the June 14 Philly HUG meetup for your chance to win.
Look no further than your Philly HUG Community to keep you in the know about digital marketing conferences and discounts. There are several important dates on the calendar:
As a design student of the University of the Arts (UArts), Philadelphia, my role as a designer is to add a fresh perspective to the Philly HUG. I'm Dylan, originally from Singapore, Singapore. I took a 23-hour plane ride from my tiny island country to Philly to hone my craft in graphic design. I plan to use my artistic passions to make people laugh and to make people cry just like my doggie illustration above.
Excited to announce our member spotlight of the month, Courtney Zawodniak. She is a freshman at Temple University (go Owls!) studying marketing and of course its best friend, sales.
Courtney is in the student-led Professional Sales Organization (PSO) and on the Diamond Gems dance team.
We are all winners during Philly Tech Week
Once a year the first week in May is filled with festivities and events centered around the Philly Technology scene. The Philly HUG represented the HubSpot Community by sponsoring an event with host Dan Tyre presenting on the topic of Smarketing. The results were a massive turn-out, an abundance of motivation, and fun prizes awarded for the audience participation.
Did you miss the presentation? Did you hear who won the Amazon Echo or the tickets to #TheInbounder Global Conference in NYC? Get the latest news:
What is Smarketing? According to the HubSpot website, Smarketing is the “alignment between your sales and marketing teams” to better serve customers and increase revenue. As a company HubSpot pioneered Smarketing but Tyre coined the term over drinks with a colleague.
We've had a great kick-off to the 2017 events! Thanks to all the sprockets who have participated. As we move forward the Philly HUG team is looking to make this group's experience amazing with some additional events.
We want to know what you’re looking to get out of our meetups and events.