Philly HubSpot User Group Blog

How do I get the inbound marketing skills employers need for free?

[fa icon="calendar'] Mar 10, 2017 6:42:28 PM / by Megan Stoner

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Companies are searching for inbound marketing talent. With HubSpot Academy's free Inbound Marketing certification, you'll already be one step ahead of other job seekers.

HubSpot's free certifications use the inbound methodology to teach you how to turn strangers into visitors, convert visitors into leads, close leads into customers, and delight your customers to become promoters of your brand, product, or service. The Inbound Marketing certification is a half-day, online course that you can start at any time, and will cover:

  •      SEO, website optimization
  •      Blogging
  •      Landing pages
  •      Lead nurturing
  •      Conversion analysis
  •      Reporting

Ready to set yourself apart from professionals and impress employers looking to hire business leaders like yourself? Here's how to get started on HubSpot Academy:

Step 1: Grab your laptop and a cozy spot

Depending on your skill level and learning process, you could be done with the HubSpot Academy certifications in just a few hours. Not to say they are easy, by no means. They get you thinking strategically about applying best practices.

Step 2: Take notes

As a college student, taking notes comes naturally. While you're watching the training videos, it's important to write down key information and techniques because it will help you ace the test. Trust me, take your time so it sinks in.

Step 3: Hit the pause

If you are like me and have less inbound marketing experience, it may be helpful to take breaks. While you cannot stop during the test, you watch the videos in chunks. For example, watch three videos, take notes, pause, and review the main points. Once you have grasped the key concepts continue watching the next group of videos.  

Step 4: Test and give it a go

It's time - go ahead and take the test. You got this! If you don't pass, identify areas for improvement. Remember, you to retake the HubSpot test up to three times in one month.

Step 5: Share your new skills

Congrats, you did it! You can display your certification badge on your website or LinkedIn profile to stand out among fellow professionals and to prospective employers. With a foundation in inbound marketing, you can help companies attract their ideal prospects, increase brand awareness, drive traffic to their site or store, generate quality leads, and close more sales.

Check out all of HubSpot Academy's free certifications:

Step 6: Apply your skills

Now you have the opportunity to land that dream job. You have the knowledge to create a customer-centric, effective inbound marketing strategy. These five steps have been my experience taking the first certification for inbound marketing. What are you waiting for? Start the free course and stay tuned for my next certification.

Attend the next Philadelphia HubSpot User Group meeting to ask your certification questions in-person. Ahead of the meeting, you can subscribe to our blog for regular updates and visit Inbound.org to access resources to learn more about inbound marketing.

Happy HubSpotting!

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Topics: marketing

Megan Stoner

Written by Megan Stoner

Megan is a marketing and public relations student at Temple University. She is passionate about building relationships and connections to make life better for others. In her free time, you'll find her running along the Schuylkill River or volunteering in the community for non-profit organizations.