Philly HubSpot User Group Blog

Chatbots Are Here — To Help You!

[fa icon="calendar'] Jun 19, 2018 12:48:35 PM / by Mikhail Bell posted in Events, marketing, inbound marketing, sales, chatbots

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AI and chatbots are helpful

The worlds of artificial intelligence (AI), natural language processing (NLP), chatbots, and machine learning are vast. The potential use cases for each can change dramatically based on your goals; however, it is important to remember NLP, machine learning, and AI are already enmeshed in aspects of our lives.  

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Transparency Helps Prevent Steamy Negotiations

[fa icon="calendar'] May 2, 2018 7:30:00 AM / by Carole Mahoney posted in Events, speaker, smarketing, Philly Tech Week, sales

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Carole Mahoney

Let’s face it, a presentation on sales negotiations isn’t usually the steamiest of topics. But when you are on the spot and having to enter a negotiation, it can feel very steamy indeed.

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Saunas and HubSpot Can Both Heat Up Sales

[fa icon="calendar'] Apr 26, 2018 11:58:00 AM / by Jay Nachman posted in Events, speaker, smarketing, Philly Tech Week, networking, sales

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Sauna looking at back bench from door.-352809-editedYou’re sitting in a sauna, relaxing with your client. The gentle, persistent heat relaxes both of you, and the physical and mental barriers carried with us outside the sauna begin to diminish. Tension fades, muscles unwind, and the relaxing feeling allows you to close the deal.

That’s one approach to sales.

Another way to go would be to use the HubSpot platform for inbound marketing and sales.

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5 Tips for Producing Better Instagram Stories

[fa icon="calendar'] Aug 16, 2017 8:54:37 AM / by Erica Nardello posted in Events

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5 Tips to Producing Better Instagram Stories

Since its launch in 2010, Instagram has regularly revealed new features and cutting-edge functionalities to keep users engaged on the visual platform. Seven years and 700 million users later, the challenge for brands lies in understanding and utilizing these nascent features in ways that drive results. This is certainly the case with Instagram Stories, which launched in August 2016 as a competitor to Snapchat’s Stories. “...Instagram’s reputation as the home for your glamour shots has raised the psychological bar for posting a photo there. It’s not unusual for some users to post no more than once a week, or even once a month,” wrote The Verge’s Casey Newton when Instagram Stories debuted. “Meanwhile, Snapchat developed a product that allows users to share frequent, candid snapshots of their days without worrying that they’re spamming friends, or leaving behind a public archive of photos that could come back to haunt them later.” In less than one year, however, Instagram has eclipsed Snapchat’s success with a full one-third more regular Stories users. As of the summer of 2017, Instagram boasts that 250 million people are using Instagram Stories. But how can brands produce engaging pieces of ephemeral content?

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