Philly HubSpot User Group Blog

Chatbots Are Here — To Help You!

[fa icon="calendar'] Jun 19, 2018 12:48:35 PM / by Mikhail Bell posted in sales, inbound marketing, marketing, chatbots, Events

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AI and chatbots are helpful

The worlds of artificial intelligence (AI), natural language processing (NLP), chatbots, and machine learning are vast. The potential use cases for each can change dramatically based on your goals; however, it is important to remember NLP, machine learning, and AI are already enmeshed in aspects of our lives.  

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HubSpot Explains GDPR for Users, Marketers and Sales Teams

[fa icon="calendar'] May 10, 2018 6:45:00 AM / by Mikhail Bell posted in smarketing, inbound marketing, marketing, sales, GDPR

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GDPR, General Data Protection Regulation, HubSpot User Group, Unsplash, Danielle Macinnes

General Data Protection Regulation, or GDPR, refers to a unified set of data protection regulations that give individuals greater control over how their personal data is used and obligates companies operating in the European Union to transparently and securely handle data of individuals. The EU adopted GDPR in May 2016, and it will be in effect on May 25, 2018.

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How to Create Call-to-Action Images That Convert

[fa icon="calendar'] Mar 21, 2018 3:31:02 PM / by Claire O'Brien posted in speaker, design, graphic design, marketing

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Call To Action Images by DesignWizard

Businesses have been including calls to action in their advertising copy for many decades. Phrases like “Get your copy today!” or “Reserve your spot now!” have been inciting potential customers to act since marketing became an industry. Blogs are no different, and CTAs are often included in their copy. But did you know you can make call to action images? 

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Get Fresh Content Ideas with Free Keyword Research Tools

[fa icon="calendar'] Sep 14, 2017 1:09:40 PM / by Martin Weinberg posted in marketing

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Ideas for creating fresh contentAs a good inbound marketer, you’re always looking to create great content that will be a good magnet for your target audience. If your content can somehow address their problems, opportunities, questions and thoughts they had, then you’ll have a good chance of them finding your site in a Google search, and staying around to experience the content.

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