Philly HubSpot User Group Blog

3 Things You Missed in the 2017 State of Inbound Report

[fa icon="calendar'] Jun 16, 2017 7:37:00 AM / by Mikhail Bell posted in inbound marketing, smarketing, State of Inbound Report

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On May 16, HubSpot released its annual State of Inbound 2017 report, an expansive survey of sales and marketing professional views on inbound and revenue. The 90-page report is significantly shorter than the 128-page report from 2017 but full of insights about Inbound Marketing. Each year the report unearths a few gems that advance our understand of consumer behavior and priorities for sales and marketing, or smarketing, professionals.

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#PTW17 Winner was the Philly HUG!

[fa icon="calendar'] May 17, 2017 8:52:40 AM / by Bonnie Valentine posted in smarketing, Philly Tech Week, Dan Tyre

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We are all winners during Philly Tech Week

Once a year the first week in May is filled with festivities and events centered around the Philly Technology scene. The Philly HUG represented the HubSpot Community by sponsoring an event with host Dan Tyre presenting on the topic of Smarketing. The results were a massive turn-out, an abundance of motivation, and fun prizes awarded for the audience participation.

Did you miss the presentation? Did you hear who won the Amazon Echo or the tickets to #TheInbounder Global Conference in NYC? Get the latest news:

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Dan Tyre Talks Smarketing at Philly Tech Week

[fa icon="calendar'] May 15, 2017 7:30:00 AM / by Mikhail Bell posted in smarketing, Philly Tech Week, Dan Tyre

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 Philly HUG May 2017 - Dan Tyre presents on Smarketing

On May 3, HubSpot Employee #6 and Smarketing pioneer Dan Tyre spoke at the May Philly HUG event about Smarketing and customer-centered sales during Philly Tech Week. 

What is Smarketing? According to the HubSpot website, Smarketing is the “alignment between your sales and marketing teams” to better serve customers and increase revenue. As a company HubSpot pioneered Smarketing but Tyre coined the term over drinks with a colleague.

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What Is a Sprocket?

[fa icon="calendar'] Mar 31, 2017 7:45:00 AM / by Megan Stoner posted in inbound marketing, smarketing, sprocket

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Get ready. We're gearing up for our upcoming events.

What is a sprocket? You may be hearing this term "sprocket" and wondering, what even is that? It's okay. You're not alone. I'm here to tell you so you're prepared for our next 2017 event with Dan Tyre from HubSpot on SMarketing: Sales & Marketing Alignment

Here are the basics of a literal sprocket:

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  • Rotating parts with teeth that are used in conjunction with a chain and at least one other sprocket to transmit torque (measure of the turning force)
  • Can be used to change speed, torque, or original direction of a motor
  • All of the sprockets should be on parallel shafts with their corresponding teeth on the same plane in order for sprockets and the chain to work effectively
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